Inspired by Why I won’t follow you back! by Naya on My life book, and Follow by Jeff Cann on The Other Stuff, I decided to explore the significance of WordPress likes rather than follows (since it has been done thoroughly by my fellow bloggers) and compare to those on Facebook.
First of all, let us see what you invest in one blog post versus fb profile pic (probably the most “liked” item on your timeline). Your article equals brainstorming + editing + formatting + wish to appeal to the audiences + courage to share your passions and opinions. A profile pic requires maximum some hysteria about a dozen unsuccessful selfies and a mini heart attack because of low battery on your phone. As you see, writing on WordPress is much more challenging and the appreciation of your efforts then costs infinitely more.
Now let us answer the question who are your “likers”. On Facebook, those are (mostly) people you know in person, somebody who will hit a “like” just because they know you, and not because your latest photo is really as ravishing as Angelina Jolie’s. A Facebook “like” is (most often) either the fulfillment of an unwritten rule of friendship (you are my friend = you like my profile pic), or a way to attract your attention and flatter you a bit. On WordPress, you hardly know anyone – we are here from all around the world, many of us even do not reveal our faces or tell everything about our personal problems. We are here to express ourselves. Thus, a WordPress “like” means that the way of our self-expression is valued, our ideas are appealing to someone, our brain content is worth being published because is appreciated by another creative, thinking individual.
Hence, when I press a “like” on your post, you may be sure that I really-really mean it. I am very proud of having a sidebar called “Posts I Like” – and yours appear there as soon as you trigger my thoughts or move my feelings. I am extremely happy to see the orange dot by the notifications bell and discover that some of my efforts have appealed to you, too. Tiny red squares on Facebook never affect me the same way.
On Facebook, you are who appear to be. On WordPress, you are what you think.